Yes, Rolls-Royce offers an exclusive Bespoke Program that allows customers to design a completely one-off, personalized Rolls-Royce model. This program gives clients the freedom to tailor nearly every aspect of their car to their specific tastes, resulting in a unique masterpiece that reflects their personality, lifestyle, and desires. Here’s how the process works, and how a completely one-off Rolls-Royce could be designed:
Steps to Design a One-Off Rolls-Royce:
1. Consultation with the Rolls-Royce Bespoke Team
The journey begins with a personal consultation at one of Rolls-Royce’s global showrooms or headquarters in Goodwood, England. This process involves working closely with a team of experts—including designers, engineers, and craftspeople—who will help bring your vision to life.
- Initial Ideas: The process starts with discussions about your preferences, inspirations, and personal story. Whether it’s a particular color scheme, a favorite destination, or a specific cultural reference, the design team listens to your ideas and helps translate them into an automobile.
- Personalization Options: Clients are presented with a wide range of materials, colors, and finishes that they can choose from. These options extend to the interior, exterior, engine, and even the details like stitching, inlays, and custom logos.
2. Exterior Design and Customization
Rolls-Royce vehicles are already known for their iconic and elegant design, but with the Bespoke Program, you can alter virtually every aspect of the exterior.
- Paint Colors and Finishes: Rolls-Royce offers an array of exclusive paint colors. You could select from a vast palette of bespoke colors, or even create a custom shade by working with the designers. Some clients request a Pearlescent finish, a matte finish, or a two-tone color scheme.
- Example: A deep emerald green with subtle metallic flakes, or a midnight blue with a pearlescent sheen to catch the light.
- Coachlines: The coachline, the hand-painted stripe along the side of the car, can be personalized in terms of color, width, and style. It could be a thin gold line or a bold two-tone contrast, tailored to complement your exterior.
- Spirit of Ecstasy: The iconic Spirit of Ecstasy mascot, traditionally made of stainless steel, can be reinterpreted to fit your vision. Some clients request gold-plated versions, diamond-encrusted mascots, or even custom-made versions featuring elements that reflect personal symbols or family crests.
- Wheels: You can choose bespoke wheel designs, whether you want them polished, brushed, or with a specific pattern, creating a unique look that suits the car’s overall aesthetic.
3. Interior Design and Customization
The interior is where Rolls-Royce truly excels in luxury and bespoke craftsmanship. Every detail, from the upholstery to the smallest trim, can be personalized.
- Leather Upholstery: The finest leathers can be selected for the seats, dashboard, and even door panels. You could opt for two-tone leather, contrasting stitching, or even unique leathers like exotic hides (e.g., alligator, lizard, or stingray).
- Example: Cream leather with golden thread stitching, or a deep red leather with a contrasting black dashboard.
- Wood Veneers: The choice of wood veneers for the dashboard, door panels, and center console is vast, ranging from classic walnut to more unique options like mother-of-pearl inlays or carbon fiber finishes.
- Example: Piano black lacquered wood with brushed steel accents or Macassar Ebony with a high-gloss finish.
- Custom Embroidery: The headrests or footwells can be embroidered with monograms, family crests, or any other bespoke design of your choosing. Some clients even request special motifs or logos that represent their personal interests, such as artistic designs or geographical landmarks.
- Starlight Headliner: Rolls-Royce’s Starlight Headliner, which incorporates hundreds or even thousands of fiber-optic lights to mimic the night sky, can be fully customized to reflect specific constellations, colors, or even a particular date.
- Example: A headliner with constellations significant to the client’s life, or a more subtle, elegant design with sparkling points of light.
- Personalized Carpets and Mats: The floor mats and carpets are woven from the finest wool, and customers can choose from a variety of designs, colors, and patterns to fit their vision.
- Example: A custom-made carpet woven in a deep burgundy hue with subtle gold thread accents.
4. Advanced Technology Integration
Although Rolls-Royce vehicles are known for their timeless design, the brand also offers the latest in technological features and comfort innovations, all of which can be customized.
- Infotainment System: The Rolls-Royce infotainment system is cutting-edge, and you can choose how to integrate your preferred entertainment options, including bespoke audio systems from high-end brands like Bowers & Wilkins or Bose.
- Driver Assistance Features: While the car’s design focuses on luxury, Rolls-Royce also offers the latest in driver assistance technologies, which can be seamlessly integrated into the car’s design without compromising its aesthetic.
- Lighting: The interior lighting can be customized to reflect the mood you want, with features such as custom ambient lighting, including bespoke LED strips that change color depending on the time of day or the passenger's preferences.
5. Engine and Performance Customization
While the engine choices are typically limited to the brand’s powerful V12 engines (or perhaps an electric engine in the future), Rolls-Royce allows for custom tuning and personalized performance features.
- Performance Tuning: While Rolls-Royce vehicles are already finely tuned for maximum comfort and performance, some clients opt for additional tweaks to the suspension or braking system for a more personalized driving experience.
- Exhaust Customization: The exhaust system can be fine-tuned to provide a unique sound signature, which suits the client’s style.
- Suspension Customization: The adaptive air suspension system can be tailored to suit the client’s preference for ride comfort, ensuring that every drive is as smooth and refined as possible.
6. Personalization through Accessories
For a truly one-of-a-kind experience, Rolls-Royce offers a wide range of luxury accessories that can be added to the car.
- Bespoke Luggage: Rolls-Royce can craft custom-made luggage sets that are perfectly tailored to the car's interior. These often feature matching leathers and personalized touches such as monograms or family crests.
- Custom Drinkware and Bar Sets: The back of the car can feature a mini-bar with bespoke crystal glasses, cocktail accessories, and personalized decanters.
- Tailored Umbrella: A bespoke umbrella is often included in the car's rear compartment, with handles and colors matched to the interior design.
7. The Rolls-Royce Coachbuild Program (Ultimate Customization)
For the ultimate one-off creation, Rolls-Royce offers the Coachbuild program, which allows for a fully bespoke, custom body design. The Coachbuild program involves the creation of a completely unique car from scratch, which can have a completely new body style, unique proportions, and distinctive features never seen in any other Rolls-Royce.
- Body Design: You could design a car with a completely new shape, perhaps a luxury coupe, a grand touring convertible, or a modern take on classic car designs.
- Conceptual Designs: The team works closely with the client to turn conceptual sketches and inspirations into a fully realized vehicle, complete with personalized exterior and interior details, ensuring that the car is truly one-of-a-kind.
- Collaboration: The design process involves close collaboration with engineers, designers, and craftspeople at Rolls-Royce’s Goodwood facility, ensuring that the final creation is a seamless blend of luxury, engineering excellence, and unique style.
Summary
Designing a completely one-off Rolls-Royce through the Bespoke Program or Coachbuild allows you to create a car that is as unique as you are. Whether you are looking for a custom exterior color, bespoke interior materials, personalized stitching, or even a new body design altogether, Rolls-Royce offers unparalleled freedom and expertise in delivering a truly unique luxury car. Every detail, from the engine to the leather to the finishes, can be tailored to your specific vision, making the end product a true masterpiece.