Customizing a Rolls-Royce can vary significantly in cost depending on the level of personalization and the specific features chosen. Rolls-Royce offers a wide range of customization options through its Bespoke program, allowing for extensive tailoring of the vehicle's exterior, interior, and performance features. Here are some examples of the costs involved:
- Base Model Price: The starting cost of a Rolls-Royce model like the Phantom or Cullinan begins around $450,000 to $600,000, while models like the Ghost or Wraith may start at $350,000 to $450,000.
- Exterior Customization: Custom paintwork, including unique colors or two-tone schemes, can range from $10,000 to $100,000 or more depending on complexity and the materials used. Special finishes, such as pearl or metallic paints, can increase the price.
- Interior Customization: Luxury materials like exotic woods, high-grade leather, custom stitching, and even precious metals can increase the cost by $10,000 to $200,000. Custom interior details like embroidery, custom seating, and unique trim options can also drive up the price.
- Tech & Features: Adding high-end features such as advanced sound systems, custom lighting, or unique features like a refrigerated compartment, whiskey decanters, or hidden compartments can add tens of thousands of dollars.
- Personalization: Rolls-Royce can create unique elements such as personalized monograms, intricate artwork, or custom embroidery, which can add anywhere from $10,000 to $50,000+ depending on the design.
- Other Custom Features: Special options like self-leveling wheel caps, custom wheel designs, and luxury seating features (massage seats, special leather) may range from $5,000 to $20,000 or more.
Total Customization Costs:
Fully customizing a Rolls-Royce can push the price well beyond $1 million for certain models. For instance, a high-end model like the Phantom or Cullinan with extensive bespoke customization can easily exceed $1.5 million to $2 million, depending on the options selected.
The final price ultimately depends on the buyer’s preferences, as the Bespoke program is highly tailored to individual tastes. Rolls-Royce often works closely with clients to design a vehicle that meets their exact specifications.