Rolls-Royce gives its customers an exceptional level of influence over a car's design through its Bespoke program, offering the ability to tailor nearly every aspect of the vehicle, from aesthetics to materials, and even unique features. The process is highly collaborative, allowing clients to work closely with Rolls-Royce’s design team to bring their vision to life. Here’s how much influence a customer can have:
1. Exterior Design:
- Paint and Color: Customers can choose from a vast range of paint colors, including exclusive, custom shades. Rolls-Royce has a palette of over 44,000 colors for clients to select from, and they can even create one-of-a-kind bespoke colors. There’s also the option for two-tone paint schemes.
- Custom Finishes: Clients can opt for different paint finishes, including pearlescent, metallic, or even diamond-infused paints that make the car shimmer in the sunlight.
- Exterior Detailing: Customers can select custom features such as bespoke badges, engraving, and gold or silver-plated elements for parts like the grille, badges, and Spirit of Ecstasy mascot. Other options include personalized wheel designs and wheel caps.
2. Interior Design:
- Fabric and Materials: The customer can choose from a wide variety of premium leathers, exotic fabrics, exotic wood veneers, and precious metals for the interior. Rolls-Royce offers rare materials like cashmere, silk, and high-grade leathers in colors, textures, and stitching patterns the customer prefers.
- Custom Embroidery: Buyers can personalize the seats, headrests, or door panels with custom embroidery, whether it’s a monogram, logo, or unique design.
- Wood Veneer Choices: Rolls-Royce provides a selection of natural wood veneers (like macassar ebony or tamo ash), which can be customized to fit specific grain patterns and finishes.
- Starlight Headliner: One of the most iconic customization features, the Starlight Headliner, allows customers to have hand-woven fiber optic lights in the ceiling of the car to mimic the night sky, with clients able to choose the exact constellation patterns they want.
3. Performance and Driving Characteristics:
- While the performance specifications of a Rolls-Royce (engine power, suspension, etc.) are generally standard, the customer can choose specific details about driving modes, suspension tuning, and engine behavior based on their preferences.
- Sound of the Engine: For clients looking for a more personalized auditory experience, Rolls-Royce sometimes offers adjustments to the sound of the car’s engine or exhaust system, although this is less common.
4. Technological Features:
- Infotainment System: Customers can opt for bespoke controls and integrated systems, such as a custom sound system from luxury brands like Bowers & Wilkins or Harrods. The system can be personalized for optimal sound or to include specific audio components that suit the owner’s tastes.
- Connectivity and Convenience: Rolls-Royce can integrate various high-tech features, such as advanced climate control, in-car entertainment, and safety features, all according to the customer's requirements.
5. Unique Custom Features:
- Hidden Compartments: Rolls-Royce offers hidden compartments and luxury features like mini-fridges, custom decanter holders, or cigar humidors. These bespoke elements can be tailored to the owner’s desires.
- Personalized Accessories: Customers may also have the option to design custom accessories like bespoke luggage sets, umbrella holders, and personalized key fobs that match the overall interior theme.
6. Signature Design Details:
- Spirit of Ecstasy: The iconic Rolls-Royce mascot, the Spirit of Ecstasy, can be personalized, with customers opting for special engraving, material finishes, or even a crystal version.
- Personal Monograms and Embellishments: Rolls-Royce offers clients the option to incorporate their family crest, initials, or any other personalized symbols into the design, with custom designs appearing on key interior and exterior elements of the car.
7. Collaboration with Rolls-Royce Designers:
- The Bespoke process at Rolls-Royce is highly collaborative. The customer works with design experts and craftspeople to bring their vision to life, and this often involves several months of planning and refinement.
- The level of personal consultation can range from choosing color schemes to discussing unique designs and features, ensuring that the car becomes a reflection of the owner's tastes and lifestyle.
8. Exclusivity:
- Every Rolls-Royce Bespoke project is unique, and no two cars are ever the same, giving the customer unlimited freedom to influence design. The idea is to create an ultra-exclusive vehicle that stands out from others on the road.
Conclusion:
A Rolls-Royce customer has a massive degree of influence over the car’s design. They can personalize nearly every detail—from the exterior color and materials used, to the fine details of the interior, sound system, and even unique features like a personalized headliner or hidden compartments. The company’s Bespoke program ensures that customers can collaborate with the designers to create a one-of-a-kind luxury experience that perfectly matches their individual tastes and lifestyle. The process is deeply personal and fully customizable, giving Rolls-Royce owners a truly unique and luxurious driving experience.